--Freeview New Zealand's MHEG-5-Based Platform Grows 13% in Q2
The International MHEG Promotion Alliance (IMPALA), an organization that was set up in 2006 by Strategy & Technology, Cabot Communications and EchoStar Europe to promote use of the MHEG-5 standard outside the UK (note: MHEG-5 is the middleware standard upon which the UK's free-to-air digital terrestrial service, Freeview, is based; it was developed and standardized in the mid-90's as part of the DAVIC standardization effort to support interactivity and navigation for VOD services), announced Monday that Freeview Australia has selected MHEG-5 as the interactive TV middleware for the free-to-air multichannel digital terrestrial TV platform that it is currently rolling out in a phased launch process.